Lodgify
Property Management

What is a Welcome Package?

Updated 2026-05-28

A welcome package is a curated collection of complimentary items left for vacation rental guests to find upon their arrival. This gesture of hospitality aims to make guests feel valued and comfortable from the moment they check in.

Packages typically include refreshments, local snacks, essential information, and sometimes personalized gifts, setting a positive tone for the entire stay. It differs from essential amenities by being a non-obligatory, value-added offering.

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How it works

Hosts or property managers assemble the welcome package before a guest's arrival, placing it in a prominent location like the kitchen counter. The contents are selected based on the property's brand, target guest demographic, and budget.

Common items include bottled water, coffee, tea, snacks, a bottle of local wine, or locally made products. Some hosts tailor packages for special occasions like anniversaries or birthdays if communicated by the guest in advance.

Why it matters

A thoughtful welcome package significantly enhances the guest experience and can be a key differentiator in a competitive market. It demonstrates a host's attention to detail and commitment to hospitality, which often leads to better reviews and increased guest loyalty.

Providing local products can also support the local economy and give guests an authentic taste of the area. This small investment can yield substantial returns in the form of positive word-of-mouth and repeat bookings.

Examples

  • A host of a beachfront condo provides a package with sunscreen, a local craft beer, bottled water, and a guide to the best local seafood restaurants.
  • For a family-friendly cabin rental, the welcome package includes s'mores ingredients, hot chocolate packets, a deck of cards, and a coloring book for children.
  • The manager of a luxury city apartment leaves a bottle of prosecco, artisanal chocolates, a fresh baguette, and a transit pass for two.
  • An agritourism farm stay offers a basket containing fresh eggs from their chickens, a small jar of homemade jam, and freshly baked bread.

Frequently asked questions

What's the difference between a welcome package and a welcome basket?+
The terms are often used interchangeably. A 'welcome basket' specifically refers to items presented in a basket, whereas a 'welcome package' is a more general term that can describe items left on a tray, in a gift box, or simply arranged on a counter. The concept and purpose are the same.
How much should I spend on a welcome package?+
There is no fixed rule, but a budget of 1-3% of the booking value is a common guideline. For a short, lower-cost stay, a $10-$20 package might be appropriate, while a week-long luxury rental could justify a more elaborate offering. The key is to provide value without significantly impacting your profit margin.
Should I include alcohol in my welcome package?+
This depends on your local laws, target audience, and personal preference. If you choose to include alcohol, ensure it's legal to provide it to guests and be mindful that not all guests drink. Offering a non-alcoholic alternative like sparkling cider can be a thoughtful touch.
Can I use software to help manage my welcome packages?+
While physical assembly is manual, software can streamline the process. You can use automated messaging to ask guests about preferences or dietary restrictions ahead of time. Vacation rental platforms like Lodgify can help manage guest information and stay details, which can inform what you include in your standardized or personalized packages.
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