What is the VRMA (Vacation Rental Management Association)?

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How it works

VRMA operates as a member-based trade association. Companies and individuals join by paying annual dues, which grants them access to a range of benefits.

These include discounted registration for major industry events like the VRMA International Conference, access to educational webinars and certification programs, and inclusion in member directories. The association's advocacy arm works to represent the interests of the industry on legislative and regulatory matters.

VRMA also conducts and publishes research to help members stay informed about market trends, operational benchmarks, and traveler behavior.

Why it matters

VRMA is important because it provides a centralized platform for professionalism, advocacy, and education in a diverse and often fragmented industry. It gives property managers a collective voice to address regulatory challenges and promotes the value of professionally managed rentals to the public and policymakers.

For individual members, VRMA offers critical resources for business improvement, from operational best practices to new technology trends, ultimately helping to elevate the standards and reputation of the entire vacation rental ecosystem. See the official website for current details.

Hosts can also engage with regional and country-level associations such as Arizona VRA, Arkansas STR Alliance, Alaska Travel Industry Association, Blue Ridge Lodging Association, California VRA, Cape Cod VRA, Central Florida VRP, Colorado Springs STR Alliance, COSTRA, Dallas STR Association, FAVR, Florida VRMA, Greater Las Vegas STRA, Hawaii Alliance for Responsible Tourism, Hawaii Legal STR Alliance, Huntington Beach STR Alliance, Kauai VRA, LA Vacation Home Rental Alliance, Maui VRA, Michigan STRA, Mile High Hosts, Minnesota STR Owners, Montana VROA, Monterey County VRA, Nashville Area STR Alliance, NCVRMA, Northern Michigan VRA, Northwest VRP, NYSVRA, Oklahoma STR Alliance, Outer Banks VRMA, Poconos AVRO, Santa Fe STR Alliance, South Carolina VRMA, Smoky Mountain VLA, Summit AVRM, Tennessee VLA, Tennessee VROA, Texas STR Alliance, Texas STR Association, Vermont STR Alliance, VRP Maine, Washington DC STR Alliance, Wisconsin STR Alliance, British Columbia STRA, Quebec VRA, STR Association Nova Scotia, Scotland's ASSC, EASCO, UK STAA, Cumbria Tourism SCA, Devon Tourism SCG, Wales Tourism Alliance SCG, Yorkshire SCA, SCA Australia, Queensland STAN, Tasmania Short Stay Alliance, WA STR Owners, Bookabach NZ Host Community, Holiday Accommodation Parks NZ, Hospitality NZ, AHLA, ASTRHO, Onsite Property Management Association, and the Short-Term Rental Advocacy Center. Key industry events to follow include the VRMA Executive Summit, VRMA Spring Forum, DARM Conference, Phocuswright Conference, Direct Booking Success Summit, Scale Rentals Show, Skift STR Summit, Streamline Summit, Independent Host Summit, Book Direct Day, UK STA Conference, and The Vacation Rental Women’s Summit.

Additional regional owner groups include the STR Owners Association of Georgia and the STR Owners Association of Galveston.

Examples

• A property manager in Colorado joins VRMA to attend its regional conferences, network with other managers, and learn about local market trends.
• A group of hosts facing a new local ordinance on short-term rentals uses VRMA's advocacy toolkit and resources to formulate a response for their city council.
• A new property management company enrolls its staff in the VRMA Vacation Rental Management Certificate Program to ensure they are trained according to industry best practices.
• A supplier of smart lock technology becomes a VRMA member to exhibit at the international conference, connecting their product with thousands of potential property management clients.