%20--%3e%3cg%3e%3cg%20id='Logotype'%3e%3cg%3e%3cpath%20fill='%23141313'%20d='M46.37,250.9L136.63,28.98H0v237.25C0,296.87,21.93,318.83,52.56,318.83v-.03h160.64v-154.45l-156.9,95.23c-5.8,3.71-12.82-2.05-9.94-8.68Z'/%3e%3cpath%20fill='%23141313'%20d='M347.35,104.3c-68.33,0-115.93,44.71-115.93,108.91s47.6,108.9,115.93,108.9,115.93-44.72,115.93-108.9-47.6-108.91-115.93-108.91ZM347.35,255.04c-24.41,0-42.23-17.39-42.23-41.8s17.79-41.83,42.23-41.83,42.23,17.39,42.23,41.83-17.79,41.8-42.23,41.8Z'/%3e%3cpath%20fill='%23141313'%20d='M633.86,118.01c0,3.31-3.71,3.31-7.02,1.66-18.22-9.54-32.29-15.3-53-15.3-56.71,0-95.62,42.66-95.62,108.08s39.32,109.7,93.14,109.7v-.03c21.93,0,35.61-7.02,56.31-19.87,3.71-2.48,8.28-1.66,6.19,3.71l-5.36,12.85h86.51V28.98h-81.15v89.03ZM594.11,255.04c-24.41,0-42.23-17.39-42.23-41.8s17.79-41.83,42.23-41.83,42.23,17.39,42.23,41.83-17.79,41.8-42.23,41.8Z'/%3e%3cpath%20fill='%23141313'%20d='M1406.03,107.65l-23.58,112.61c-1.66,8.68-11.59,9.11-13.65-.4l-24.84-112.22h-94.79c-39.32,0-51.74-11.99-51.74-29.81s10.33-28.15,27.72-28.15c20.27,0,30.64,16.16,32.69,32.29h79.5C1325.35,29.38,1286.43,0,1230.52,0,1168.85,0,1130.32,36.04,1130.32,91.09v16.56h-44.71v67.07h44.71v144.08h81.15v-143.68h70.23l46.53,124.21c3.31,8.28,2.88,17.39-.4,26.1l-28.55,68.73h80.25l120.47-286.51h-93.97Z'/%3e%3cpath%20fill='%23141313'%20d='M886.41,117.98c0,3.31-3.71,3.31-7.02,1.66-19.87-9.94-34.35-15.3-54.65-15.3-60.45,0-93.97,49.29-93.97,107.65,0,64.59,37.26,98.54,87.77,98.54,23.19,0,40.57-7.02,62.1-19.47,5.37-3.31,9.51-.4,7.45,4.57-9.11,20.7-28.55,31.47-59.62,31.47h-83.2v67.07h98.5c72.04,0,123.78-47.63,123.78-114.67V107.65h-81.15v10.33ZM846.67,255.04c-24.41,0-42.23-17.39-42.23-41.8s17.79-41.83,42.23-41.83,42.23,17.39,42.23,41.83-17.79,41.8-42.23,41.8Z'/%3e%3cpath%20fill='%23141313'%20d='M1026.35,18.18c-26.1,0-44.71,16.16-44.71,39.35s18.61,39.35,44.71,39.35,44.72-16.16,44.72-39.35-18.62-39.35-44.72-39.35Z'/%3e%3crect%20fill='%23141313'%20x='985.78'%20y='107.65'%20width='81.15'%20height='211.15'/%3e%3c/g%3e%3c/g%3e%3c/g%3e%3c/svg%3e)
What is a Pickup Report?
A pickup report measures the change in reservations between two points in time for a future period. It quantifies booking momentum by showing new rooms booked, cancellations, and modifications within a defined window, such as the last day or week.
Unlike a pace report which compares current bookings to a historical benchmark, a pickup report provides a snapshot of very recent booking activity. This analysis helps property managers understand immediate demand shifts and the direct impact of recent price changes or marketing efforts.
Join the Lodgify newsletter
How it works
To generate a pickup report, a property manager selects a "pickup window" (e.g., the last 7 days) and a future stay period they wish to analyze (e.g., the month of August). The system then calculates the net change in bookings that occurred during that pickup window for the specified future dates.
It tallies all new reservations and adds the corresponding room nights and revenue. It then subtracts any cancellations and accounts for modifications, such as shortened or extended stays, that happened during the same window.
The final report presents a clear summary of the net gain or loss in bookings, providing a real-time indicator of performance.
Why it matters
The primary importance of a pickup report lies in its ability to enable quick, tactical decisions. It offers an immediate, short-term view of booking trends, which is critical for reactive revenue management.
By identifying sudden spikes in demand or unexpected booking lulls, managers can adjust rates, promotions, or minimum stay requirements with agility. This hyper-responsive approach helps maximize revenue by capitalizing on emergent opportunities or mitigating the impact of slow booking periods before they become a larger problem.
Examples
- A host notices a major concert was just announced for a weekend next month. They run a pickup report for the past 24 hours and see a surge in bookings for that weekend, prompting them to immediately increase rates for their remaining availability.
- After launching an email campaign offering a 10% discount, a property manager runs a weekly pickup report. They observe a significant increase in new reservations, confirming the campaign's success in driving bookings.
- A ski chalet manager's daily pickup report shows several cancellations for a holiday week after a nearby competitor dramatically dropped their prices. This data allows the manager to quickly decide whether to hold their rates or offer a targeted promotion to fill the newly available dates.
- During a historically slow shoulder season, a pickup report reveals zero new bookings over the past two weeks. This clear data signals to the host that they need to implement a new marketing initiative or last-minute discount to stimulate demand.
Frequently asked questions
What is the difference between a pickup report and a pace report?+
How often should I run a pickup report?+
What key metrics are typically included in a pickup report?+
Can I create a pickup report in a spreadsheet?+
Related terms
Pace Report
A pace report compares booking activity for a future period against the same period in previous years. It helps property managers understand if they are…
Forecast Report
A forecast report is a predictive document that projects a vacation rental's future revenue, occupancy, and other key performance indicators based on current…
Revenue Management
Revenue management is the strategic process of using data analytics to predict consumer behavior and optimize pricing and inventory availability to maximize…
Analytics Dashboard
An analytics dashboard is a centralized interface that visually displays key performance indicators (KPIs) and data points for a vacation rental business. It…