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Marketing

What is HomeToGo?

Updated 2026-05-27

HomeToGo is a metasearch engine and online marketplace for vacation rentals. It aggregates and compares property listings from a vast network of partner websites, including online travel agencies (OTAs), property management companies, and individual host sites.

Unlike a standard OTA, its primary function is to provide a comprehensive search experience, displaying options from numerous sources in a single interface. Users can filter results and are often redirected to the partner’s website to complete the booking, although some listings can be booked directly on the HomeToGo platform.

It operates globally, offering a diverse inventory of properties.

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How it works

Users search for a destination and dates on the HomeToGo website or app. The platform's technology then queries its thousands of integrated partners in real time to find available properties.

It presents these findings in a consolidated list, which users can filter by price, property type, amenities, and user ratings. When a traveler selects a property, they are typically shown the price from different providers and can click to be redirected to the partner's website (e.g., Vrbo, Booking.com) to finalize the reservation.

This model centralizes the search process for the user.

Why it matters

For property managers and hosts, HomeToGo acts as a significant distribution and marketing channel. By partnering with HomeToGo, either directly or through an existing OTA, properties gain exposure to a vast global audience actively searching for accommodations.

This increased visibility can drive more traffic to their listings, leading to higher booking volumes and occupancy rates. It effectively broadens a property's market reach beyond what a single booking platform can offer, attracting guests who might not have discovered the property otherwise.

Examples

  • Aggregating listings from major OTAs like Booking.com, Vrbo, and TripAdvisor.
  • Featuring inventory from its own subsidiary brands, such as Casamundo and e-domizil.
  • Displaying listings from large-scale property management companies' direct booking websites.
  • Showing a single property available on multiple platforms, allowing users to compare prices for the exact same rental.
  • Integrating with channel managers to pull inventory from a wide range of professional hosts.

Frequently asked questions

Is HomeToGo an OTA like Airbnb or Vrbo?+
Primarily, HomeToGo is a metasearch engine, not a traditional Online Travel Agency (OTA). While OTAs like Airbnb manage the entire booking process, HomeToGo's main role is to aggregate listings from many OTAs and other rental sites. It directs users to those partner sites to book. However, it has increasingly incorporated direct booking functionality, blurring the lines, but its core model remains centered on search and comparison across multiple providers.
How do I get my property listed on HomeToGo?+
Most properties are listed on HomeToGo through its partnerships with other platforms. If your property is on a major OTA like Vrbo or Booking.com, it may already be visible on HomeToGo. Alternatively, you can connect via a channel manager that has an integration. HomeToGo also offers options for larger property managers and, in some cases, individual hosts to list their properties directly on the platform by creating a business account and uploading their inventory.
Does HomeToGo charge a commission to property managers?+
HomeToGo's revenue model is primarily based on partnerships, not direct fees to individual hosts who are listed via an OTA. It typically uses a cost-per-click (CPC) or cost-per-acquisition (CPA) model. In a CPC model, the partner (e.g., Vrbo) pays HomeToGo when a user clicks a link to their site. In a CPA model, the partner pays a commission for a confirmed booking that originated from HomeToGo. The cost is absorbed by the partner channel.
Keep reading

Related terms

Marketing

Metasearch Engine

A metasearch engine is a tool that aggregates vacation rental listings and prices from multiple sources, allowing travelers to compare options in one place.

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Marketing

Online Travel Agency (OTA)

An Online Travel Agency (OTA) is a website or app that sells travel-related products like flights, hotels, and vacation rentals to consumers.

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Technology

Channel Manager

A software tool that synchronizes property listings, availability, and rates across multiple online booking platforms in real time.

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Industry

Vrbo

Vrbo, part of the Expedia Group, is an online marketplace for vacation rentals. It specializes in listings for entire homes, such as houses, condos, and…

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