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What is the Blue Ridge Lodging Association?
The Blue Ridge Lodging Association (BRLA) is a non-profit trade association dedicated to supporting owners and managers of vacation rentals, inns, B&Bs, and other lodging properties in North Carolina's High Country. The association's mission is to foster a strong local lodging industry through educational resources, professional networking, and unified advocacy.
It provides a platform for members to address common challenges and stay informed about local and state-level issues impacting their businesses.
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How it works
Lodging operators within the BRLA's service area can become members by paying annual dues. The association organizes regular meetings, workshops, and social events that allow members to connect with peers and learn from industry experts.
It serves as a central point for disseminating information on market trends, operational best practices, and changing regulations. The BRLA also represents the collective interests of its members when communicating with local governments, tourism boards, and other community stakeholders.
Why it matters
For property managers and owners in its region, the BRLA provides a crucial support system and access to localized industry knowledge. Membership helps operators enhance their business practices, maintain compliance with local ordinances, and build valuable professional relationships.
By advocating for policies that support the lodging sector, the association helps create a favorable business climate and strengthens the region's overall appeal as a tourist destination, benefiting the entire community.
Examples
- A new cabin owner in Banner Elk joins the BRLA to connect with experienced local hosts and learn best practices for marketing their property during the off-season.
- The BRLA hosts a seminar on new occupancy tax collection rules in Watauga County, ensuring its members are informed and prepared to implement the changes correctly.
- When a local ordinance is proposed that could negatively impact short-term rentals, the BRLA gathers feedback from its members and presents a unified position to the Boone Town Council.
- Through a BRLA networking event, a property manager in Blowing Rock finds a reliable new cleaning company that specializes in vacation rental turnovers.
Frequently asked questions
Who is eligible to join the Blue Ridge Lodging Association?+
What are the primary activities of the BRLA?+
Is the Blue Ridge Lodging Association part of a national organization?+
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