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What is Visit NC?
Visit NC is the state's official tourism marketing entity, operating as a unit within the Economic Development Partnership of North Carolina (EDPNC). Its primary mission is to promote North Carolina as a premier travel and tourism destination for leisure and business travelers.
The organization works to showcase the state's diverse attractions—from the Blue Ridge Mountains to the Outer Banks—with the ultimate goal of stimulating economic growth and development through tourism-related spending.
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How it works
Visit NC executes comprehensive marketing and public relations strategies across digital, print, and broadcast media channels. It manages the official state tourism website, VisitNC.com, which acts as a central hub of information for trip planning, featuring destinations, accommodations, and activities.
The organization also conducts vital research on visitor trends, market data, and the economic impact of tourism. Furthermore, it collaborates closely with regional DMOs, local convention and visitors bureaus (CVBs), and private tourism businesses to coordinate promotional efforts and amplify the state's message.
Why it matters
For vacation rental hosts and property managers in North Carolina, Visit NC's marketing efforts are instrumental in driving demand for lodging. By attracting a steady stream of domestic and international visitors to the state, the organization helps increase the potential pool of guests for all types of accommodations.
This broad-level promotion supports higher occupancy rates and revenues for the entire tourism ecosystem, directly benefiting individual property owners who can capitalize on the increased visitor traffic.
Examples
- A host of a mountain cabin near Boone aligns their marketing with Visit NC's fall foliage campaign, using the #VisitNC hashtag on Instagram and sees a spike in booking inquiries for October.
- A property manager on the Outer Banks uses tourism data reports published by Visit NC to understand visitor origins and better target their online advertising campaigns.
- After Visit NC promotes a new culinary trail in the Piedmont region, a nearby apartment rental owner adds a section to their digital guidebook highlighting the trail's local stops, enhancing their guest experience.
- An owner of a lakeside cottage lists their property with their county's tourism board, which is a partner of Visit NC, leading to referral traffic and bookings from visitors who started their trip research on the main VisitNC.com website.
Frequently asked questions
What is Visit NC?+
Can I list my vacation rental directly on VisitNC.com?+
How does Visit NC's work benefit short-term rental owners?+
How can I leverage Visit NC's marketing for my rental property?+
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