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What is VISIT FLORIDA?
VISIT FLORIDA is the official tourism marketing corporation for the State of Florida. Operating as a public-private partnership, its primary mission is to showcase Florida as a premier travel destination to both domestic and international audiences.
The organization works to strengthen the state's economy by attracting visitors, which in turn supports jobs and generates tax revenue.
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How it works
VISIT FLORIDA develops and executes comprehensive marketing strategies across a variety of channels, including digital advertising, social media, public relations, and partnerships with travel trade professionals. It manages the state's official travel planning website, which serves as a key resource for consumers.
The organization collaborates with local DMOs, convention and visitors bureaus (CVBs), and tourism-related businesses, from large attractions to small vacation rentals, to create unified and impactful promotional campaigns. It also conducts extensive market research to identify trends and measure the effectiveness of its aacitivities.
Why it matters
For vacation rental owners and managers in Florida, VISIT FLORIDA's efforts are crucial for driving demand. By broadly marketing the state's attractions and diverse destinations, the organization increases the overall pool of potential guests looking for accommodation.
This statewide promotion can lead to higher occupancy rates, increased booking inquiries, and greater revenue opportunities for properties across all regions, not just the major tourist hubs.
Examples
- Following a VISIT FLORIDA marketing push targeting Canadian travelers, a condo owner in Pompano Beach notices a significant increase in booking inquiries from Ontario and Quebec.
- A vacation rental owner in St. Augustine creates a listing on VISIT FLORIDA's website, resulting in direct bookings from travelers interested in historic destinations.
- A property manager on the Gulf Coast aligns their social media content with VISIT FLORIDA's #LoveFL campaign, increasing their visibility and engagement.
- A host with a collection of cabins near Ocala National Forest uses data from VISIT FLORIDA's research reports to tailor their marketing to attract adventure tourists.
Frequently asked questions
Is VISIT FLORIDA a government agency?+
How can a Florida vacation rental owner work with VISIT FLORIDA?+
Does VISIT FLORIDA only promote major attractions?+
Where does VISIT FLORIDA get its funding?+
Related terms
FAVR - Florida Alliance for Vacation Rentals
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Florida Vacation Rental Management Association (FVRMA)
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Tourism Industry
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Ecotourism
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