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What is Trivago?
Trivago is a global accommodation metasearch engine that allows users to compare prices for hotels and alternative accommodations, including vacation rentals, from a wide array of online sources. It aggregates offers from hundreds of online travel agencies (OTAs), booking sites, and hotel chains, presenting them in a single, comprehensive list.
Unlike an OTA, Trivago does not handle bookings directly. Instead, it redirects users to the source website (e.g., Booking.com, Expedia) to complete their reservation.
Its primary function is price comparison and traffic referral, helping travelers find the best available deal.
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How it works
When a user enters a destination and dates on Trivago, its system queries its partner OTAs and booking sites in real-time. It then displays a list of available properties, showing different prices offered for the same property across various platforms.
Users can filter results by price, rating, and location. Upon selecting a deal, the user is transferred to the partner's website to finalize the booking.
Trivago's business model is primarily based on cost-per-click (CPC), where it earns a fee from the OTA each time a user clicks through to their site.
Why it matters
For vacation rental managers, Trivago acts as an indirect visibility channel. While direct listing is not possible, ensuring your properties are on major OTAs that partner with Trivago can significantly broaden your reach.
It exposes your listings to a vast audience focused on price comparison, potentially driving more traffic and bookings to your OTA profiles. Understanding this relationship is key to a comprehensive distribution strategy, especially when platforms like Lodgify can help centralize management of listings across various OTAs.
Examples
- A user searching for a rental in Miami on Trivago might see prices for the same property listed on both Booking.com and Vrbo, allowing them to choose the cheaper option.
- Booking.com
- Expedia
- Vrbo
- Hotels.com
Frequently asked questions
Can I list my vacation rental directly on Trivago?+
How is Trivago different from an OTA like Booking.com?+
Does it cost money for my property to appear on Trivago?+
Related terms
Metasearch Engine
A metasearch engine is a tool that aggregates vacation rental listings and prices from multiple sources, allowing travelers to compare options in one place.
Online Travel Agency (OTA)
An Online Travel Agency (OTA) is a website or app that sells travel-related products like flights, hotels, and vacation rentals to consumers.
Distribution Channel
A distribution channel is any platform or method used to market and sell vacation rental inventory to potential guests.
Affiliate Marketing
A marketing strategy where property managers pay commissions to external partners (affiliates) for generating bookings or leads through their efforts.