%20--%3e%3cg%3e%3cg%20id='Logotype'%3e%3cg%3e%3cpath%20fill='%23141313'%20d='M46.37,250.9L136.63,28.98H0v237.25C0,296.87,21.93,318.83,52.56,318.83v-.03h160.64v-154.45l-156.9,95.23c-5.8,3.71-12.82-2.05-9.94-8.68Z'/%3e%3cpath%20fill='%23141313'%20d='M347.35,104.3c-68.33,0-115.93,44.71-115.93,108.91s47.6,108.9,115.93,108.9,115.93-44.72,115.93-108.9-47.6-108.91-115.93-108.91ZM347.35,255.04c-24.41,0-42.23-17.39-42.23-41.8s17.79-41.83,42.23-41.83,42.23,17.39,42.23,41.83-17.79,41.8-42.23,41.8Z'/%3e%3cpath%20fill='%23141313'%20d='M633.86,118.01c0,3.31-3.71,3.31-7.02,1.66-18.22-9.54-32.29-15.3-53-15.3-56.71,0-95.62,42.66-95.62,108.08s39.32,109.7,93.14,109.7v-.03c21.93,0,35.61-7.02,56.31-19.87,3.71-2.48,8.28-1.66,6.19,3.71l-5.36,12.85h86.51V28.98h-81.15v89.03ZM594.11,255.04c-24.41,0-42.23-17.39-42.23-41.8s17.79-41.83,42.23-41.83,42.23,17.39,42.23,41.83-17.79,41.8-42.23,41.8Z'/%3e%3cpath%20fill='%23141313'%20d='M1406.03,107.65l-23.58,112.61c-1.66,8.68-11.59,9.11-13.65-.4l-24.84-112.22h-94.79c-39.32,0-51.74-11.99-51.74-29.81s10.33-28.15,27.72-28.15c20.27,0,30.64,16.16,32.69,32.29h79.5C1325.35,29.38,1286.43,0,1230.52,0,1168.85,0,1130.32,36.04,1130.32,91.09v16.56h-44.71v67.07h44.71v144.08h81.15v-143.68h70.23l46.53,124.21c3.31,8.28,2.88,17.39-.4,26.1l-28.55,68.73h80.25l120.47-286.51h-93.97Z'/%3e%3cpath%20fill='%23141313'%20d='M886.41,117.98c0,3.31-3.71,3.31-7.02,1.66-19.87-9.94-34.35-15.3-54.65-15.3-60.45,0-93.97,49.29-93.97,107.65,0,64.59,37.26,98.54,87.77,98.54,23.19,0,40.57-7.02,62.1-19.47,5.37-3.31,9.51-.4,7.45,4.57-9.11,20.7-28.55,31.47-59.62,31.47h-83.2v67.07h98.5c72.04,0,123.78-47.63,123.78-114.67V107.65h-81.15v10.33ZM846.67,255.04c-24.41,0-42.23-17.39-42.23-41.8s17.79-41.83,42.23-41.83,42.23,17.39,42.23,41.83-17.79,41.8-42.23,41.8Z'/%3e%3cpath%20fill='%23141313'%20d='M1026.35,18.18c-26.1,0-44.71,16.16-44.71,39.35s18.61,39.35,44.71,39.35,44.72-16.16,44.72-39.35-18.62-39.35-44.72-39.35Z'/%3e%3crect%20fill='%23141313'%20x='985.78'%20y='107.65'%20width='81.15'%20height='211.15'/%3e%3c/g%3e%3c/g%3e%3c/g%3e%3c/svg%3e)
What is Tripadvisor?
Tripadvisor is a global travel guidance platform that allows users to research and book travel accommodations, including hotels and vacation rentals, as well as flights, tours, and restaurants. It is best known for its extensive library of user-generated content, such as reviews, photos, and forums, which travelers use to plan their trips.
For property managers, it functions as a major online travel agency (OTA) and marketing channel. The platform integrates vacation rental listings, previously under brands like FlipKey and HolidayLettings, directly into its main search results, offering significant exposure to a large international audience.
Join the Lodgify newsletter
How it works
Property managers can list their vacation rentals on Tripadvisor, which then appear in search results alongside hotels and other accommodations. Travelers can filter by location, price, amenities, and, most importantly, review scores.
Bookings can be made directly on the Tripadvisor site. The platform's algorithm heavily weighs the quantity, quality, and recency of guest reviews, making review management a critical activity for hosts.
The platform generates revenue from hosts through either a per-booking commission fee or an annual subscription model.
Why it matters
Listing on Tripadvisor provides vacation rental managers with access to a massive global audience actively researching and planning trips. The platform's reputation as a trusted source for peer reviews means that positive ratings can significantly enhance a property's credibility and social proof.
This visibility can lead to increased bookings, not just on Tripadvisor itself but across all channels, as travelers often use it for research before booking elsewhere. It is a key tool for building brand reputation.
See the official website for current details.
Examples
- A traveler reading dozens of user-submitted reviews and photos for a specific vacation rental in Orlando, Florida before booking.
- A family comparing prices for a 3-night stay at a beachfront condo in Maui across multiple booking sites aggregated by Tripadvisor.
- A property manager responding publicly to a guest's negative review to demonstrate proactive customer service.
- A guest using the platform to find and book local tours and restaurant reservations near their rented property.
Frequently asked questions
Is Tripadvisor the same as FlipKey?+
How does Tripadvisor's commission structure work for vacation rentals?+
Can I list my property on Tripadvisor if it's already on other OTAs?+
How important are reviews on Tripadvisor for my rental?+
Related terms
Online Travel Agency (OTA)
An Online Travel Agency (OTA) is a website or app that sells travel-related products like flights, hotels, and vacation rentals to consumers.
Channel Manager
A software tool that synchronizes property listings, availability, and rates across multiple online booking platforms in real time.
Online Reviews
Online reviews are critical user-generated content that provides feedback and ratings about a vacation rental property, helping prospective guests make booking…
Metasearch Engine
A metasearch engine is a tool that aggregates vacation rental listings and prices from multiple sources, allowing travelers to compare options in one place.