What is a Superhost?
Superhost is a status awarded by the online travel agency Airbnb to its most experienced and highly-rated hosts. This designation recognizes individuals who consistently provide exceptional hospitality and meet a strict set of performance standards.
The program is designed to highlight reliable hosts, helping guests identify quality accommodations and building trust on the platform. To achieve and maintain this status, hosts are evaluated quarterly based on their overall rating, response rate, cancellation frequency, and the number of stays they have hosted.
The status is free and comes with benefits like increased visibility.
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How it works
Airbnb automatically assesses every host's performance on a quarterly basis. The assessment dates are January 1st, April 1st, July 1st, and October 1st.
To qualify, a host must meet four specific criteria over the preceding 12 months: maintain an overall rating of 4.8 or higher, have a response rate of 90% or more, keep their cancellation rate below 1%, and have hosted at least 10 stays (or 100 nights over at least 3 stays). Hosts who meet all criteria automatically receive or retain their Superhost status and badge for the next quarter.
Why it matters
For property managers and hosts, achieving Superhost status provides a significant competitive advantage on Airbnb. The badge acts as a trusted signal of quality, making listings more attractive to potential guests and often leading to higher booking rates.
Superhosts may also benefit from increased visibility in search results and access to exclusive rewards. This recognition can directly translate into increased occupancy and revenue for a host's properties.
Platforms like Lodgify can help hosts manage multiple listings and optimize their operations to meet the criteria for such programs and maximize their booking potential.
Examples
- Maintaining an overall guest rating of 4.8 or higher over the past year.
- Completing at least 10 stays or 100 nights across at least 3 stays in the past year.
- Keeping the host-initiated cancellation rate below 1%.
- Maintaining a 90% or higher response rate to guest inquiries within 24 hours.
- The 'Superhost' badge displayed prominently on a host's Airbnb listing and profile page.
Frequently asked questions
How is Superhost different from Vrbo's Premier Host?+
Do I lose my Superhost status if I have one bad review?+
Is there a fee to become a Superhost?+
How often is Superhost status evaluated?+
Related terms
Online Reviews
Online reviews are critical user-generated content that provides feedback and ratings about a vacation rental property, helping prospective guests make booking…
Online Travel Agency (OTA)
An Online Travel Agency (OTA) is a website or app that sells travel-related products like flights, hotels, and vacation rentals to consumers.
Occupancy Rate
Occupancy Rate is the percentage of booked nights out of the total available nights for a property over a specific period.
Short-Term Rental (STR)
A furnished living space, such as an apartment or house, rented for a brief period, typically from a few days to under a month.
