%20--%3e%3cg%3e%3cg%20id='Logotype'%3e%3cg%3e%3cpath%20fill='%23141313'%20d='M46.37,250.9L136.63,28.98H0v237.25C0,296.87,21.93,318.83,52.56,318.83v-.03h160.64v-154.45l-156.9,95.23c-5.8,3.71-12.82-2.05-9.94-8.68Z'/%3e%3cpath%20fill='%23141313'%20d='M347.35,104.3c-68.33,0-115.93,44.71-115.93,108.91s47.6,108.9,115.93,108.9,115.93-44.72,115.93-108.9-47.6-108.91-115.93-108.91ZM347.35,255.04c-24.41,0-42.23-17.39-42.23-41.8s17.79-41.83,42.23-41.83,42.23,17.39,42.23,41.83-17.79,41.8-42.23,41.8Z'/%3e%3cpath%20fill='%23141313'%20d='M633.86,118.01c0,3.31-3.71,3.31-7.02,1.66-18.22-9.54-32.29-15.3-53-15.3-56.71,0-95.62,42.66-95.62,108.08s39.32,109.7,93.14,109.7v-.03c21.93,0,35.61-7.02,56.31-19.87,3.71-2.48,8.28-1.66,6.19,3.71l-5.36,12.85h86.51V28.98h-81.15v89.03ZM594.11,255.04c-24.41,0-42.23-17.39-42.23-41.8s17.79-41.83,42.23-41.83,42.23,17.39,42.23,41.83-17.79,41.8-42.23,41.8Z'/%3e%3cpath%20fill='%23141313'%20d='M1406.03,107.65l-23.58,112.61c-1.66,8.68-11.59,9.11-13.65-.4l-24.84-112.22h-94.79c-39.32,0-51.74-11.99-51.74-29.81s10.33-28.15,27.72-28.15c20.27,0,30.64,16.16,32.69,32.29h79.5C1325.35,29.38,1286.43,0,1230.52,0,1168.85,0,1130.32,36.04,1130.32,91.09v16.56h-44.71v67.07h44.71v144.08h81.15v-143.68h70.23l46.53,124.21c3.31,8.28,2.88,17.39-.4,26.1l-28.55,68.73h80.25l120.47-286.51h-93.97Z'/%3e%3cpath%20fill='%23141313'%20d='M886.41,117.98c0,3.31-3.71,3.31-7.02,1.66-19.87-9.94-34.35-15.3-54.65-15.3-60.45,0-93.97,49.29-93.97,107.65,0,64.59,37.26,98.54,87.77,98.54,23.19,0,40.57-7.02,62.1-19.47,5.37-3.31,9.51-.4,7.45,4.57-9.11,20.7-28.55,31.47-59.62,31.47h-83.2v67.07h98.5c72.04,0,123.78-47.63,123.78-114.67V107.65h-81.15v10.33ZM846.67,255.04c-24.41,0-42.23-17.39-42.23-41.8s17.79-41.83,42.23-41.83,42.23,17.39,42.23,41.83-17.79,41.8-42.23,41.8Z'/%3e%3cpath%20fill='%23141313'%20d='M1026.35,18.18c-26.1,0-44.71,16.16-44.71,39.35s18.61,39.35,44.71,39.35,44.72-16.16,44.72-39.35-18.62-39.35-44.72-39.35Z'/%3e%3crect%20fill='%23141313'%20x='985.78'%20y='107.65'%20width='81.15'%20height='211.15'/%3e%3c/g%3e%3c/g%3e%3c/g%3e%3c/svg%3e)
What is Solo Travel?
Solo travel is the act of an individual undertaking a journey independently. These travelers are not part of an organized tour, family unit, or couple during their trip.
The motivation for solo travel varies widely, from leisure and adventure to business or personal enrichment. As a demographic, solo travelers are a significant and expanding segment within the tourism industry, distinct from the traveler's relationship status.
Join the Lodgify newsletter
How it works
Solo travelers plan and execute their trips from start to finish, making independent decisions on destinations, lodging, and itineraries. For vacation rental hosts, attracting this market involves highlighting specific features that appeal to an individual.
This includes emphasizing safety measures like secure locks and well-lit entryways, offering amenities suited for one person, and providing hyper-local recommendations. Clear, prompt communication is crucial to building trust and ensuring a comfortable stay for someone traveling alone.
Why it matters
Solo travelers are a valuable market for vacation rental owners as they often travel during shoulder or off-peak seasons, helping to fill occupancy gaps. They can be less resource-intensive guests and highly value unique properties that offer an authentic local experience.
By creating a direct booking website with a tool like the Lodgify website builder, hosts can create dedicated pages that highlight safety features, solo-friendly local activities, and testimonials from previous solo guests, effectively targeting this niche.
Examples
- A freelance writer books a small, quiet cottage with reliable Wi-Fi for a two-week 'workation' to focus on a project without distractions.
- A photography enthusiast rents a studio apartment in a city's historic district for a long weekend to explore the architecture and street art at their own pace.
- An adventurous traveler books a single room in a lodge near a national park to have a secure base for daily hiking excursions.
- A recent retiree books a one-bedroom condo in a coastal town for a month to learn a new skill, like surfing or a local language.
Frequently asked questions
How can I make my rental property more attractive to solo travelers?+
What are the primary concerns of a solo traveler when choosing accommodation?+
Is solo travel only for young people?+
Can I market a larger property to solo travelers?+
Related terms
Digital Nomad
A digital nomad is a professional who works remotely while traveling, often for extended periods. This guest segment is a key market for vacation rental owners…
Bleisure Travel
Bleisure travel is the practice of extending a business trip to include leisure activities. This growing trend allows professionals to explore a destination…
Guest Persona
A guest persona is a detailed, semi-fictional representation of your ideal guest, based on market research and real data about your existing customers. It…
Private Room
A private room is a type of short-term rental accommodation where a guest books an exclusive bedroom within a larger property, while sharing common areas like…