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Marketing

What is a Review Request Email?

Updated 2026-05-27

A review request email is a targeted communication sent to guests shortly after their stay concludes. Its primary purpose is to solicit a public review on the booking platform where the reservation was made (like Airbnb or Vrbo), a third-party site like Google, or the property's direct booking website.

These emails are a key component of reputation management, as they systematically encourage the accumulation of guest feedback. A higher volume of recent, positive reviews serves as social proof, builds trust with prospective guests, and can improve a listing's search ranking on online travel agencies.

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How it works

Typically sent 1-3 days after guest checkout, a review request email thanks the guest for their stay and politely asks them to share their experience. The most effective requests provide direct, clickable links to the specific pages where a review can be left, removing friction for the guest.

This process can be automated through a Property Management System (PMS) or channel manager, which can trigger the email based on the checkout date. Some hosts also include a link to a private feedback form to capture constructive criticism directly, separate from public reviews.

Why it matters

Positive reviews are a cornerstone of vacation rental marketing. They act as powerful social proof, directly influencing the booking decisions of potential guests.

A consistent flow of new reviews signals to OTAs that a property is active and popular, which can boost its visibility and search ranking. For property managers, a systematic review request strategy is essential for building a strong online reputation, increasing occupancy rates, and justifying premium pricing.

Examples

  • An automated email sent via the Airbnb platform 24 hours after checkout, prompting the guest to complete their review.
  • A personalized email from a property manager sent two days after a Vrbo stay, with a direct link to the Vrbo review page.
  • A post-stay email for a direct booking that asks the guest to leave a review on the property's Google Business Profile.
  • An email that includes two links: one to leave a public review on Booking.com and another to a private survey for detailed operational feedback.

Frequently asked questions

When is the best time to send a review request email?+
The ideal time is 1 to 3 days after guest checkout. Sending it too soon might feel intrusive, while waiting longer than a week can cause the guest's memory of the stay to fade. This window is long enough for them to have settled back home but short enough for the experience to be fresh.
Should I offer an incentive for leaving a review?+
Generally, no. Most major booking platforms, including Airbnb and Vrbo, have strict policies against incentivizing reviews with compensation, as it undermines their authenticity. Offering a small discount on a future stay is sometimes permissible, but it should never be conditional on the guest leaving a review, let alone a positive one.
What should I do if a guest leaves a bad review?+
Always respond publicly, promptly, and professionally. Thank the guest for their feedback, acknowledge their specific concerns without being defensive, and apologize if warranted. Briefly explain any corrective actions you have taken. A thoughtful response shows prospective guests that you are an attentive and responsible host who values the guest experience.
Can I automate review request emails?+
Yes, automation is highly recommended for efficiency and consistency. Most modern Property Management Systems (PMS) and some specialized guest communication tools allow you to create and schedule automated email templates. These can be triggered to send a set number of days after a guest's checkout date, ensuring no opportunity is missed.
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