What is a Package Deal?

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How it works

Property managers or owners identify complementary services or attractions that would appeal to their target guests. They then create a curated offering that includes the rental unit along with these additional items, such as local experiences, dining vouchers, or transportation.

This bundled offer is then marketed to potential guests, often highlighting the cost savings compared to booking each item individually. Guests purchase the package, providing them with a streamlined experience and predefined value.

Why it matters

Package deals are a powerful marketing tool for vacation rentals as they can increase booking conversions by providing perceived added value and convenience. They help differentiate a property from competitors, boost average daily rates by encouraging upgrades, and fill occupancy during off-peak seasons.

By offering unique experiences, these deals also contribute to a memorable guest stay, fostering positive reviews and repeat business. Tools for managing vacation rental bookings and promotions, like Lodgify, can assist owners in implementing such strategies.

Examples

• A beachfront condo offering a 'Romantic Getaway' package including the stay, a gourmet meal at a local restaurant, and a couples' spa treatment.
• A mountain cabin providing a 'Adventure Enthusiast' bundle that includes accommodation, guided hiking tours, and bike rentals.
• A city apartment featuring a 'Culture Immersion' package, encompassing the stay, museum tickets, and a walking tour of historical sites.
• A family-friendly rental offering a 'Kids Fun Pack' package with passes to a nearby amusement park, a welcome basket with snacks, and age-appropriate toys.