What is Monterey County Vacation Rental Alliance (MCVRA)?

Join the Lodgify newsletter

Once a month, get free templates, expert tips for hosts, industry news, webinar invitations, and more.

Subscribe

I agree to receive commercial communications from Lodgify.

How it works

MCVRA operates through a membership structure, funded by dues from vacation rental owners, property managers, and affiliated local businesses. The alliance actively monitors and participates in local government meetings to represent the industry's perspective on proposed ordinances, zoning laws, and tax policies.

It provides members with educational resources, networking opportunities, and updates on regulatory changes. The group also undertakes public relations efforts to highlight the positive economic and community contributions of short-term rentals.

Why it matters

For vacation rental hosts in Monterey County, the MCVRA provides a unified voice and collective bargaining power that individual operators lack. It helps them navigate the complex and changing landscape of local regulations, preventing them from being caught off-guard by new rules that could impact their business.

By fostering a community of responsible hosts, the alliance helps legitimize the industry and protect the right to operate, which is crucial for the viability of rentals in a popular tourist destination.

Examples

• A host with a property in Pacific Grove joins MCVRA to stay informed about proposed changes to the city's short-term rental permit process.
• A group of property managers uses MCVRA's data and talking points to present a unified argument against a proposed occupancy tax increase at a County Board of Supervisors meeting.
• The owner of a Carmel Valley rental attends an MCVRA webinar on best practices for guest communication and neighborhood relations.
• MCVRA launches a campaign to educate local officials on the economic impact of vacation rental guests who support local restaurants, shops, and attractions.