%20--%3e%3cg%3e%3cg%20id='Logotype'%3e%3cg%3e%3cpath%20fill='%23141313'%20d='M46.37,250.9L136.63,28.98H0v237.25C0,296.87,21.93,318.83,52.56,318.83v-.03h160.64v-154.45l-156.9,95.23c-5.8,3.71-12.82-2.05-9.94-8.68Z'/%3e%3cpath%20fill='%23141313'%20d='M347.35,104.3c-68.33,0-115.93,44.71-115.93,108.91s47.6,108.9,115.93,108.9,115.93-44.72,115.93-108.9-47.6-108.91-115.93-108.91ZM347.35,255.04c-24.41,0-42.23-17.39-42.23-41.8s17.79-41.83,42.23-41.83,42.23,17.39,42.23,41.83-17.79,41.8-42.23,41.8Z'/%3e%3cpath%20fill='%23141313'%20d='M633.86,118.01c0,3.31-3.71,3.31-7.02,1.66-18.22-9.54-32.29-15.3-53-15.3-56.71,0-95.62,42.66-95.62,108.08s39.32,109.7,93.14,109.7v-.03c21.93,0,35.61-7.02,56.31-19.87,3.71-2.48,8.28-1.66,6.19,3.71l-5.36,12.85h86.51V28.98h-81.15v89.03ZM594.11,255.04c-24.41,0-42.23-17.39-42.23-41.8s17.79-41.83,42.23-41.83,42.23,17.39,42.23,41.83-17.79,41.8-42.23,41.8Z'/%3e%3cpath%20fill='%23141313'%20d='M1406.03,107.65l-23.58,112.61c-1.66,8.68-11.59,9.11-13.65-.4l-24.84-112.22h-94.79c-39.32,0-51.74-11.99-51.74-29.81s10.33-28.15,27.72-28.15c20.27,0,30.64,16.16,32.69,32.29h79.5C1325.35,29.38,1286.43,0,1230.52,0,1168.85,0,1130.32,36.04,1130.32,91.09v16.56h-44.71v67.07h44.71v144.08h81.15v-143.68h70.23l46.53,124.21c3.31,8.28,2.88,17.39-.4,26.1l-28.55,68.73h80.25l120.47-286.51h-93.97Z'/%3e%3cpath%20fill='%23141313'%20d='M886.41,117.98c0,3.31-3.71,3.31-7.02,1.66-19.87-9.94-34.35-15.3-54.65-15.3-60.45,0-93.97,49.29-93.97,107.65,0,64.59,37.26,98.54,87.77,98.54,23.19,0,40.57-7.02,62.1-19.47,5.37-3.31,9.51-.4,7.45,4.57-9.11,20.7-28.55,31.47-59.62,31.47h-83.2v67.07h98.5c72.04,0,123.78-47.63,123.78-114.67V107.65h-81.15v10.33ZM846.67,255.04c-24.41,0-42.23-17.39-42.23-41.8s17.79-41.83,42.23-41.83,42.23,17.39,42.23,41.83-17.79,41.8-42.23,41.8Z'/%3e%3cpath%20fill='%23141313'%20d='M1026.35,18.18c-26.1,0-44.71,16.16-44.71,39.35s18.61,39.35,44.71,39.35,44.72-16.16,44.72-39.35-18.62-39.35-44.72-39.35Z'/%3e%3crect%20fill='%23141313'%20x='985.78'%20y='107.65'%20width='81.15'%20height='211.15'/%3e%3c/g%3e%3c/g%3e%3c/g%3e%3c/svg%3e)
What is DARM Conference (Data and Revenue Management)?
The DARM Conference is a specialized professional gathering for the short-term rental industry, dedicated entirely to data analysis and revenue management. It serves as a forum for experts and practitioners to share advanced techniques, explore new technologies, and discuss the future of pricing and market analysis.
The event is tailored for revenue managers, data analysts, property managers, and executives seeking to leverage data for improved profitability and strategic decision-making.
Join the Lodgify newsletter
How it works
The conference typically spans one or two days and features a dense schedule of keynote speeches, expert panels, and breakout sessions. Topics covered include dynamic pricing models, key performance indicators (KPIs), market forecasting, competitive analysis, and data visualization.
Presenters include industry leaders, data scientists from companies like AirDNA and PriceLabs, and experienced revenue managers. The event also includes significant networking opportunities and often an exhibition hall where technology providers showcase relevant software and services.
Why it matters
Attending the DARM Conference is important for vacation rental professionals who want to stay at the forefront of revenue optimization. It provides unparalleled access to cutting-edge strategies and data-driven insights that are not typically covered in broader hospitality conferences.
This knowledge is critical for maximizing revenue and occupancy in a competitive landscape. The strategies and best practices discussed can be directly applied to a host's business, often through the features of their property management software, such as the dynamic pricing tools or analytics dashboard available in platforms like Lodgify.
Examples
- A revenue manager for a portfolio of 100 properties attends the DARM Conference to learn new forecasting models for the upcoming peak season.
- The owner of a mid-sized property management company sends their team to evaluate the latest revenue management systems being demonstrated by vendors.
- A data analyst from a large vacation rental brand presents a case study at the conference, sharing insights on how they used market data to optimize length-of-stay restrictions.
- An independent host with five listings purchases a digital pass to the conference to watch session recordings and improve their own pricing strategy.
Frequently asked questions
Who should attend the DARM Conference?+
What kind of topics are covered at the DARM Conference?+
Is the DARM Conference only for large property management companies?+
How is the DARM Conference different from VRMA or other industry events?+
Related terms
Revenue Management
Revenue management is the strategic process of using data analytics to predict consumer behavior and optimize pricing and inventory availability to maximize…
Dynamic Pricing
Dynamic pricing is a strategy that adjusts rental rates in real time based on supply, demand, seasonality, and other market factors.
Analytics Dashboard
An analytics dashboard is a centralized interface that visually displays key performance indicators (KPIs) and data points for a vacation rental business. It…
Pace Report
A pace report compares booking activity for a future period against the same period in previous years. It helps property managers understand if they are…