What is Beyond Pricing?

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How it works

A user begins by connecting their property listings from channels like Airbnb and Vrbo or their Property Management System (PMS) to the Beyond Pricing platform. The software analyzes the property's historical performance data and combines it with real-time market data, including competitor pricing, booking trends, and local demand signals.

Based on this analysis, it generates daily price recommendations for up to a year in advance. Hosts can set a base price, minimum price, and other custom rules before activating the tool to automatically push the optimized rates to their connected listing calendars.

Some property management platforms provide their own integrated tools; for example, Lodgify's dynamic pricing feature pulls market data to suggest optimal rates directly within a host's dashboard.

Why it matters

For property managers and owners, Beyond Pricing automates the complex and time-consuming task of setting and adjusting rental rates. By leveraging a data-driven approach, it helps prevent revenue loss from either underpricing during high demand or overpricing during lulls, which can deter bookings.

This revenue management strategy aims to increase overall income, improve occupancy rates, and maintain a competitive edge in the local market. See the official website for current details.

Examples

• A host with a cabin near a ski resort connects their listing to Beyond Pricing. The software automatically increases rates for peak ski season weekends and holidays but strategically lowers them for midweek stays in the shoulder season to attract more bookings.
• A property manager overseeing several downtown condos learns of a major music festival scheduled for their city. Beyond Pricing's algorithm detects the surge in demand from flight and hotel booking data and proactively increases the nightly rates for the affected dates.
• The owner of a beachfront villa sets a firm minimum price of $300 per night within Beyond Pricing to ensure their core costs are always covered. The tool will adjust prices upwards based on demand but will never drop below this floor price, even during the off-season.
• A host notices a weekend two weeks out is still unbooked. Instead of manually slashing the price, they rely on Beyond Pricing's algorithm, which holds the rate steady based on data indicating a high probability of last-minute bookings for that weekend. The property then books a few days later at the original, higher rate.